Search people with 500 to 10k followers by niche and city, send a proposal to whoever you pick, and settle it with each one directly. They film their own way and publish on their own profile as a paid partnership with your brand.
Filter by niche, city and audience size. See followers, engagement and what each person is willing to film.
Pick whoever you want and send the brief and the fee. Each person accepts or declines. No auction, no bundles.
Get the video, ask for one change if you need it, and only then it goes up. One round per video.
The agreed amount reaches them through the platform and we take nothing in between. The files are yours to run as ads.
Creative burns out in two or three weeks. The best creator doesn't help; ten you haven't used yet does. That's what the search solves every month.
| UGC marketplace | Influencer | PeopleAds | |
|---|---|---|---|
| Video file | ✓ | Usually extra | ✓ |
| Published on their profile | — | ✓ | ✓ |
| You pick who | — | ✓ | ✓ |
| Fee taken from what they earn | 20% to 30% | — | None |
| FTC disclosure handled | Your problem | Their problem | In every brief |
Full search, individual proposals, approval and payment inside. Cancel any month.
SubscribeEverything in Starter, plus each creator's performance history and bulk file export.
Ask about GrowthWe take nothing from what reaches the creator. We suggest a floor of $35 per published post; you can offer more. Our revenue is the subscription alone.
It will look like a person with 2,000 followers talking about a tool they used for a week, with #ad in the caption. That is what it is. Scripts and “game changer” are banned in the brief.
One account, no. Ten accounts, some. The real return is ten creatives you didn't have to shoot, already tested on a real audience. Put spend behind the best two.
Because a fee on top of their pay is exactly what pushes people to settle outside. If closing here is free and easier, there is no reason to leave. We live on the subscription.
Every brief requires #ad first in the caption, Instagram's paid-partnership label with your brand, and a spoken or on-screen disclosure in the first three seconds.
Today the creator declares them and we check a screenshot of their insights before approving the profile. Checked profiles carry a badge. A direct Instagram API connection comes when the base justifies it.
Brands subscribe to search and send proposals. Creators join free and pick what they accept. Nobody pays to be found.